The Who, What, Where, When, Why, And How Of Patents

March 12, 2014 | Patent law in plain English. But not in that order. Why File Patents? Patent laws exist. Just like tax laws exist. Smart companies take advantage of patent laws. Just like smart individuals take advantage of tax laws by itemizing their …...

Valentine’s Day Confessions of a Shoe Blogger

February 14, 2013 | Long tail is long. From 2007-2008, I cofounded (along with Eric McCoy) the Heels.com women’s shoe store. One of my initial jobs was getting the blog online and writing the initial content. Over five years later, many of the 99 …...