DO Post The Same Content On All Your Social Profiles http://goo.gl/81pfe

Posted February 14, 2012, in Best Practices, Erik's Favorites, Google, How To, Marketing, Random, Social Networking, Technology, Weblogs by Erik J. Heels (permalink: http://www.erikjheels.com/3462.html)

It’s not the seeds that matter, it’s the flowers.

This article is in response to another article: Don’t Post The Same Content On All Your Social Profiles.

It does not matter whether or not you post the ‘same content’ on multiple social networks. There are many other examples of where the ‘same content’ is posted: direct… [read full post]

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The Customer Is Frequently Wrong

Posted November 15, 2011, in Branding, Clock Tower Law Group, Domain Names, Erik's Favorites, IP Law, Law, Marketing, Patent Law, Random, Startups, Technology, Trademark Law, Verio by Erik J. Heels (permalink: http://www.erikjheels.com/3331.html)

Especially when it comes to patents and trademarks.

Philosophy #1: The Customer Is Always Right.

Philosophy #2: Treat Customers As If They Are Always Right.

Which philosophy does your business follow?

My law firm follows #2.

Wrong Customers And The 80/20 Rule (Pareto Principle)

What? You don’t want all customers?

That’s right, I… [read full post]

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How Some Top Websites Fail To Tell Their Stories Well

Posted September 14, 2011, in Apple, Branding, Clock Tower Law Group, Google, How To, Law, Marketing, Microsoft, Random, Startups, Technology, Web Design by Erik J. Heels (permalink: http://www.erikjheels.com/2935.html)

 

Internet marketing is a process, not an event.

I’m redesigning my website again. So I’ve been thinking about how to most effectively tell my story.

Rick Klau recently commented that he was surprised how many startups were unable to succinctly state their value proposition:
It’s amazing to me how many entrepreneurs aren’t able to tell their startup’s… [read full post]

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LawLawLaw 2011-06-29

Posted June 29, 2011, in Baseball, Best Practices, Business, Clients, Clock Tower Law Group, Copyright Law, Domain Names, Google, Internet Law, IP Law, Law, LawLawLaw Newsletter, Marketing, Microsoft, Music, Patent Law, Politics, Privacy, Random, Security, Social Networking, Startups, Technology, Trademark Law, TV, Videos, Weblogs, Worst Practices by Erik J. Heels (permalink: http://www.erikjheels.com/2764.html)

This space unintentionally left blank.

Greetings,

My name is Erik Heels, I am a lawyer, and this is my LawLawLaw newsletter, available at http://www.lawlawlaw.com.

LawLawLaw includes my observations on trends in technology, IP law (trademarks, domain names, and patents), baseball (long story), and rock ‘n’ roll (longer story). Besides IP law, I’m good at spotting trends, connecting people on social networks, fixing things, boiling… [read full post]

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Scamming The Chinese Domain Name Scammers http://goo.gl/S74nj

Posted June 03, 2011, in Clients, Clock Tower Law Group, Domain Names, Erik's Favorites, International Law, IP Law, Law, Marketing, Random, Technology, Trademark Law by Erik J. Heels (permalink: http://www.erikjheels.com/2738.html)

Don’t Fall For China Domain Name Fraud. Seek The Deeper Meaning Of Words.

By now, you have probably heard about the Chinese domain name scam. It’s almost as old as the Nigerian 419 scam. Helpful hint: Google these things and/or check Snopes.com to see if they are legit. See also my earlier blog post on… [read full post]

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TrademarksForStartups.com: $17 Trademarks For Startups

Posted October 01, 2010, in Branding, Clients, Clock Tower Law Group, Domain Names, Marketing, Startups, Trademark Law by Erik J. Heels (permalink: http://www.erikjheels.com/2506.html)

Considering filing your trademark without a lawyer? Spend $17 to have a lawyer file it instead.

The TrademarksForStartups.com promotion starts at 12:17 ET 10/01/10 and ends 12:17 pm ET 12/31/10 (2010 Q4, for those of you scoring at home).

You got questions? I got answers.

1. Aren’t you the same dude who did the http://www.freetrademarksforstartups.com promotion?

Yes. I… [read full post]

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Top 10 Questions To Ask Before Your Company Spends Money On Social Media

Posted September 12, 2010, in Branding, Erik's Favorites, Google, How To, Marketing, Social Networking, Technology by Erik J. Heels (permalink: http://www.erikjheels.com/2261.html)

Social networking is not magic.

“Let’s work the problem people. Let’s not make things worse by guessing.” -Gene Kranz, NASA Flight Director, Apollo 13
http://twitter.com/erikjheels/status/22789769675

In my spare time, I help companies with social media strategies. In most cases, the companies are late to the game. But does this matter? Not really. Not if you have a… [read full post]

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TWiL 48 Video: Buzz Kill: 2010-02-19

Posted February 19, 2010, in Google, Internet Law, Law, Marketing, Microsoft, Privacy, Social Networking, Technology, Videos by Erik J. Heels (permalink: http://www.erikjheels.com/2160.html)

This Week In Law

This Week In Law #48, re Google Buzz and more, with:

TWiL video archives and pages:

Related Posts

[read full post]
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Google's Buzz Tweaks Are Lipstick On A Pig, And Why Google 2010 Is Like Microsoft 1998

Posted February 17, 2010, in Google, Internet Law, Law, Marketing, Microsoft, Privacy, Security, Social Networking, Startups, Technology, Worst Practices by Erik J. Heels (permalink: http://www.erikjheels.com/2087.html)

Just because something can be done doesn’t mean it should be done.

February 9, 2010, the day that Google Buzz launched, will go down in history as the date that Google crossed the line from good to evil. But not for the reasons most are citing.

Buzz critics, including yours truly, have focused primarily on… [read full post]

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Drawing That Explains Google Buzz Privacy Problems

Posted February 14, 2010, in Apple, Best Practices, Drawings, Erik's Favorites, Google, Marketing, Privacy, Social Networking, Technology, Weblogs, Worst Practices by Erik J. Heels (permalink: http://www.erikjheels.com/2061.html)

Think visually before launching technology products.

“Never ascribe to malice that which is adequately explained by incompetence.”
- Napoleon Bonaparte

On 02/09/10, Google launched Google Buzz, http://www.google.com/buzz, its new social networking service. Shortly after launch, users revolted over privacy concerns.

I am publishing this blog piece on Sunday night over a holiday weekend because I believe that this issue is really… [read full post]

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