June 13, 2012 |
Your brand is your brand. My dad bought me a nice Red Sox jacket from Sports Authority for my birthday. (Thanks, Dad!) He bought the right size, but the jacket runs large (actually, “runs huge” would be a better description) …...
November 15, 2011 |
Especially when it comes to patents and trademarks. Philosophy #1: The Customer Is Always Right. Philosophy #2: Treat Customers As If They Are Always Right. Which philosophy does your business follow? My law firm follows #2. Wrong Customers And The …...
September 14, 2011 |
Internet marketing is a process, not an event. I’m redesigning my website again. So I’ve been thinking about how to most effectively tell my story. Rick Klau recently commented that he was surprised how many startups were unable to …...