The Customer Is Frequently Wrong

Posted November 15, 2011, in Branding, Clock Tower Law Group, Domain Names, Erik's Favorites, IP Law, Law, Marketing, Patent Law, Random, Startups, Technology, Trademark Law, Verio by Erik J. Heels (permalink: http://www.erikjheels.com/3331.html)

Especially when it comes to patents and trademarks.

Philosophy #1: The Customer Is Always Right.

Philosophy #2: Treat Customers As If They Are Always Right.

Which philosophy does your business follow?

My law firm follows #2.

Wrong Customers And The 80/20 Rule (Pareto Principle)

What? You don’t want all customers?

That’s right, I… [read full post]

How Some Top Websites Fail To Tell Their Stories Well

Posted September 14, 2011, in Apple, Branding, Clock Tower Law Group, Google, How To, Law, Marketing, Microsoft, Random, Startups, Technology, Web Design by Erik J. Heels (permalink: http://www.erikjheels.com/2935.html)

 

Internet marketing is a process, not an event.

I’m redesigning my website again. So I’ve been thinking about how to most effectively tell my story.

Rick Klau recently commented that he was surprised how many startups were unable to succinctly state their value proposition:
It’s amazing to me how many entrepreneurs aren’t able to tell their startup’s… [read full post]

Top 10 Things Smart Companies Should Know About Intellectual Property

Posted October 22, 2010, in Branding, Business, Clock Tower Law Group, Copyright Law, Domain Names, Erik's Favorites, How To, Internet Law, IP Law, Patent Law, Patent Law 101, Startups, Trade Secret Law, Trademark Law by Erik J. Heels (permalink: http://www.erikjheels.com/2520.html)

Smart businesses should use all laws – including IP laws – to their advantage.

Before I launched Clock Tower Law Group in 2001, I worked for 6+ years in non-legal positions for various Internet companies. So I have seen how intellectual property works – or fails to work – in the real world. I advise my clients based… [read full post]

TrademarksForStartups.com: $17 Trademarks For Startups

Posted October 01, 2010, in Branding, Clients, Clock Tower Law Group, Domain Names, Marketing, Startups, Trademark Law by Erik J. Heels (permalink: http://www.erikjheels.com/2506.html)

Considering filing your trademark without a lawyer? Spend $17 to have a lawyer file it instead.

The TrademarksForStartups.com promotion starts at 12:17 ET 10/01/10 and ends 12:17 pm ET 12/31/10 (2010 Q4, for those of you scoring at home).

You got questions? I got answers.

1. Aren’t you the same dude who did the http://www.freetrademarksforstartups.com promotion?

Yes. I… [read full post]

LawLawLaw 2010-09-20

Posted September 20, 2010, in Apple, Baseball, Branding, Clients, Clock Tower Law Group, Domain Names, Google, How To, Internet Law, IP Law, Law, LawLawLaw Newsletter, Music, Patent Law, Privacy, Social Networking, Technology, Trademark Law by Erik J. Heels (permalink: http://www.erikjheels.com/2502.html)

These are not the droids you’re looking for.

Greetings,

My name is Erik Heels, and this is my LawLawLaw newsletter. Why the name LawLawLaw? Because lawlawlaw.com was, at one point, the only good domain name left.

LawLawLaw includes my observations on trends in technology, IP law (trademarks, domain names, and patents), baseball… [read full post]

CEO Photo Fails

Posted September 17, 2010, in Apple, Branding, Google, Microsoft, Random, Worst Practices by Erik J. Heels (permalink: http://www.erikjheels.com/2474.html)

Dear Peeps: Please stop using these CEO pics. They are officially overexposed. Kthxbai.

I see the same goofy CEO pics in Google Reader daily. So I reviewed the top 100 brands on Deloitte’s brand list and Interbrand’s top 100 global brands list to come up with this list.

Amazon CEO Jeff Bezos

Top 10 Questions To Ask Before Your Company Spends Money On Social Media

Posted September 12, 2010, in Branding, Erik's Favorites, Google, How To, Marketing, Social Networking, Technology by Erik J. Heels (permalink: http://www.erikjheels.com/2261.html)

Social networking is not magic.

“Let’s work the problem people. Let’s not make things worse by guessing.” -Gene Kranz, NASA Flight Director, Apollo 13
http://twitter.com/erikjheels/status/22789769675

In my spare time, I help companies with social media strategies. In most cases, the companies are late to the game. But does this matter? Not really. Not if you have a… [read full post]

Stop Wasting Money On Patents

Posted April 01, 2010, in Branding, Business, Clock Tower Law Group, Domain Names, Erik's Favorites, How To, IP Law, Law, Patent Law, Random, Social Networking, Startups, Technology, Trademark Law by Erik J. Heels (permalink: http://www.erikjheels.com/2167.html)

Patent Law Is Broken

Attention People of Earth:

Patent law is currently broken. Especially software patent law. A pending Supreme Court case (Google Bilski for more info) may fix it or make further break it. In short, you can expect to pay more for, wait longer for, and get less from your patents than… [read full post]

LawLawLaw 2009-10-17

Posted October 16, 2009, in Baseball, Branding, Business, Clock Tower Law Group, Domain Names, How To, Internet Law, LawLawLaw Newsletter, Marketing, Patent Law, Random, Social Networking, Startups, Technology, Trade Secret Law, Weblogs by Erik J. Heels (permalink: http://www.erikjheels.com/1984.html)

Technology, Law, Baseball, Rock ‘n’ Roll, Etc.

The opinions expressed in LawLawLaw do not necessarily reflect the opinions of Clock Tower Law Group, its employees, or the author. All your base are belong to us.

Doing Our Part To Fight The Recession: Clock Tower Law Group’s $45K Stimulus Program

We added 30… [read full post]

For Better Branding, Use Your Twitter Username In Other Social Networks

Posted June 04, 2009, in About, Air Force, Best Practices, Branding, Erik's Favorites, Google, How To, Marketing, Social Networking, Technology, Trademark Law, Weblogs by Erik J. Heels (permalink: http://www.erikjheels.com/1870.html)

I started this as an email and decided to make it a blog post instead. Hence the format.

I also use two spaces between sentences. Sue me.

Greetings,

Thank you for signing up for yesterday’s LEXpertise BLN event where Victoria Merriman of Digital Loom spoke about Web 2.0 and I spoke about Twitter.

At the… [read full post]

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