Valentine’s Day Confessions of a Shoe Blogger

February 14, 2013 | Long tail is long. From 2007-2008, I cofounded (along with Eric McCoy) the Heels.com women’s shoe store. One of my initial jobs was getting the blog online and writing the initial content. Over five years later, many of the 99 …...

New Website and Blog: Local, Social, Mobile, Good Enough

January 17, 2013 | Don’t let perfect be the enemy of good. A long time ago (actually 2011-01) in a galaxy far far away (actually Boston), I started redesigning my website and blog. Then there was this whole thing with the Death Star. So …...