17 Seconds #20

Trademark Audit 101

17 Seconds

In December 2014, shortly after creating 17 Seconds (which, in case you hadn’t noticed, is always published at 17:17 on the 17th of each month, because 17), I audited all of the trademarks used by Clocktower Law and GiantPeople (the company that owns/publishes this blog). Then, as if practicing what I preach, I made sure that I was using the trademarks I had registered and registered the trademarks I was using. For the descriptive word trademarks (which cannot easily be registered), I hired Clockwork Design Group to create new logos with a distinctive non-text element (i.e. the recursive airplane logo and perfect treehouse logo). For all brands, favicons were also created. (I know, passive voice.) And in most cases, there are domain names and social networking usernames corresponding to the trademarks. The whole process took about a year.

Here (alphabetically, natch) is the result of my trademark audit:

1. 17 SECONDS [airplane logo]


2. CLOCK TOWER LAW GROUP [airplane logo]




4. Erik J. Heels [treehouse logo]


5. GiantPeople [treehouse logo]


6. GiantPeople [word]


7. LAW LAW LAW [airplane logo]


8. Lawyers For Human Beings [logo]


9. Lawyers For Human Beings [word]


10. RedStreet [word]


11. The Law Firm Where Everybody Knows Your Name [word]


Can you find any gaps in my trademark self-audit? I can. But that’s fodder for another day. Hey, maybe I should audit my trademarks annually! Because protecting brands with trademarks is a process, not an event.

17 Seconds #19

Are You Going To File Patents And Trademarks In Europe?

17 Seconds

That’s what Clocktower Law is going to ask from now on when foreign filing deadlines are approaching. Rather than asking generally about filing foreign patents and trademarks, we’re going to ask specifically about filing in Europe.

We believe that it is easier for people to generalize from the specific rather than specify from the general. For example, we have told the story of an invention that allows cans of pet food to be resealed. From this specific example, you can easily think of other uses for this invention. (I read this example in some book but don’t recall which one.)

Similarly, if we ask you about filing in Europe, then you will probably think of other places you might want to file. Here are some stats to help you decide.

For patents:

  • 12% of our patent clients file foreign patents.
  • 96% of those foreign patents are filed in six “countries” (Europe, Japan, India, Canada, Australia, China).

For trademarks:

  • 12% of our trademark clients file foreign trademarks.
  • 74% of those foreign trademarks are filed in six “countries” (Europe, Canada, Australia, China, Japan, India).

Of course, “foreign” depends on your perspective, and we often refer to “US” patents and trademarks vs. “non-US” patents and trademarks. Because everyone is a foreigner to the majority of the world’s residents. Can’t we all just get along?