17 Seconds #14

Useful & quick.

17 Seconds

Some prospective clients are hesitant to share details with Clocktower before they “hire” us. I put “hire” in quotes because we have to screen every prospective client for conflicts – and make sure it makes sense to proceed with patents and/or trademarks.

In other words, completing our proposal form does not create an attorney-client relationship unless/until we accept the engagement.

Since we give advice that we would want to receive, we pre-screen all matters. Occasionally, we decide that it does not make sense to start with a trademark search for a particular brand or a patent search for a particular idea. In this case, we decline to engage.

We also don’t sign nondisclosures, because getting patents and trademarks for our clients is what we do for a living. And you don’t have to worry about us stealing your stuff, because we’d lose our law licenses if we did so.

In short, trust us to make the right decision for your business. Because we treat yours as if it were ours.

17 Seconds #13

Useful and quick.

17 Seconds

Clocktower uses value-based billing, which means that we charge for knowing where to hammer, not for hammering (see also http://www.erikjheels.com/1098.html). As such, we’ve published our updated price list (which is effective 2015-07-01). There are four changes.

The first increases the amount we charge for patent renewals to the same as we charge for trademark renewals, as we think that a patent is at least as valuable as a trademark.

The second removes US SOU filings from the “other” category to its own category, which has the effect of doubling the amount we charge for this (we think, valuable) service. It is also consistent with the “ITU vs. use-based” pricing difference, which we have always said is about 500.

The third is a new optional service, trademark monitoring. Every month, we will monitor your registered trademark and its corresponding specimen page to make sure that future trademark renewals go smoothly.

The fourth is to present pricing chronologically (in phases) rather than alphabetically. Now you can estimate more clearly how much it costs for each phase, from search (phase 1), to filing (phase 2), to pendency (phase 3), to renewal (phase 4).

We know of no other IP law firm that publishes its prices and communicates transparently about changes thereto.