Trademarks For Slogans And Taglines

Trademarking slogans and taglines.

In the late 1980s, Apple Computer spun out some of its software products (including, I believe, MacWrite, MacDraw, and FileMaker) into a new company called Claris. A branding awareness advertising campaign included prints ads run in magazines such as MacUser and MacWorld. The ads were hilarious. One showed a pad of paper with new slogans (or taglines) for Claris, one of which was “Claris – now with the great taste of fish!” Whenever I think of company slogans, I think if that Claris ad.

Clock Tower Law Group’s trademark portfolio includes four main categories of trademarks:

  1. company names and nicknames
  2. logos
  3. product names and service names
  4. slogans and taglines

A trademark is just that – a mark of a trade. Something that identifies the source of the products or services being offered. If a slogan or tagline is being used to identify the source of a company’s goods/services, then it can be registered with the the United States Patent and Trademark Office (USPTO).

The following are some of the registered slogan/tagline trademarks for some of Clock Tower Law Group’s clients.

  1. Actions, Interactions, Transactions
  2. ENHANCING GROWTH & PROFITABILITY
  3. REAL ESTATE. REAL TIME. REAL EASY!
  4. RESPECT THE ARTIST
  5. ADVANCING THE THEORY AND PRACTICE OF PROJECT MANAGEMENT

Note that all trademark applications are public records, so none of this information is confidential. Also, since patent and trademark law is federal law, Clock Tower Law Group’s clients can be (and are) located anywhere in the country or the world.

One Reply to “Trademarks For Slogans And Taglines”

  1. My wife and I are at a loss now, I tried to get “808” as a logo/trademark, and was informed that you CAN NOT reg a number??? then I come across you(r) info only to find out LMAO dale esarnhardt reg’d the No. “1” ????
    I too come up with really great ideas. But, this last year my wife came up with our retirement idea, and we so very desperately need help and or tootelidge(SP) We’ve really not the resourses to fight anyone at this point let alone a big firm, but if you are familiar with the “kearnes’ ” story on the wiper blades( basically A+B= $$$ we really do have a multiBILLION dollar idea aplicable world wide, should you or your firm like in on it we’d really be more than happy to cut you a nice piece of pie . thank you

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