UPS’s Curious Account Expiration Policy

How to make sure that infrequent users become even less frequent users.

At my law firm, we use infrequently. There is a USPS office across the street from our office. That said, there are times when we need UPS, and when we need it, we need it. Oddly, UPS appears to have a policy that causes infrequently used accounts like our to “expire” automatically. This is a very good way to make sure that we will never use UPS. I can think of many vendors that I use once per year or less frequently, such as florists and Despair.com (calendars and the like).

From: MYUPS.COMSupport@ups.com
To: [DELETED]
Subject: MY UPS.COM registration
Date: Wed, 7 Jun 2006 02:40:11 -0400 (EDT)

Due to inactivity, your MY UPS.COM User ID named '[DELETED]' is set 
to expire on Friday, July 07, 2006.  To keep your registration 
active, please log in to https://www.ups.com/servlet/login prior to 
this expiration date.

If you have forgotten your password please go to the MY UPS.COM 
forgot password page https://www.ups.com/servlet/forgotpassword to 
reset it.

This is a system generated e-mail, please do not reply.

If I have to re-create my account each time I want to ship something by USP, then I am not likely to ship via USP. But spamming me and automatically closing my account strikes me as not the wisest business decision.

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