17 Seconds #5

17 Seconds is a newsletter for clients and other VIPs of Clocktower. 17 Seconds gives you useful info quickly.

17 Seconds

“If you don’t have time to do it right, when will you have time to do it over?”
– John Wooden, NCAA basketball player and coach

This is my 20th year of being a lawyer, and today I had my first deposition (about this trademark dispute, if you are curious: http://ttabvue.uspto.gov/ttabvue/v?qs=85804519). Being deposed is miserable, and it confirms my belief that Clocktower’s goal of trying to keep our clients *out* of litigation is a good one.

To achieve this goal, Clocktower (a) always does searches before filing patents or trademarks, (2) files patents and trademarks right the first time (e.g. no “napkin provisionals”), and (3) litigates matters only as a last resort and when settlement talks have failed.

Remember, to preserve your rights, file patents and trademarks *before* launching products.

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