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How To Build A Startup: One Board At A Time, Be Yourself, Get Plants

Top 11 tips for entrepreneurs.

Self-watering plant: It's convenient, but have we gone too far?

Since my house-painting business in my teens to my Clocktower Law days, I’ve been building startups and advising startups. Here’s a smattering of what I’ve learned.

11. Quit your day job.

It matters that you commit to your startup 100%. Just like you can’t be half pregnant, you can’t be half of an entrepreneur.

10. Get a real office.

When you work at home or in a rent-a-cubicle space, it is too easy to quit your startup. Sign a lease, make it real, have some skin in the game. Your customers will also appreciate that you are committed and not going away.

9. Be prepared to lose money.

When I launched Clocktower Law in 2001 (after not having practiced law for 6+ years while chasing the Internet 1.0), my MIT serial entrepreneur friends advised me to be prepared to lose money for 9 months. In today’s economy, I think budgeting for 12 months of losses is more prudent.

8. Don’t worry about what you can’t control.

Recessions have happened. They will happen again. Don’t worry about the global economy, global warming, or the global war on terror. Focus on what you can control: your attitude, your effort, your choices.

7. Change before you have to.

OK, I stole this one from GE legend Jack Welch. But it’s great advice. When you have cash in the bank and don’t need to borrow money, borrow money using cash as collateral. The worst time to borrow money is when you need it. The worst time to change your business is when a competitor forces you to. And by the way, steal great ideas from others.

6. Don’t fall in love with your idea.

Ideas are a dime a dozen. It’s execution that matters. Great execution of a good idea beats good execution of a great idea every day of the week. Examples: pet rock, Facebook, FailBlog.com. I know far too many PhDs who think that life (in general, and startup life, in particular) is or should be a meritocracy. It’s not. If it were, then all the PhDs would be CEOs. As one Internet (capital “I” in my book) meme famously says, “The dream is free. The hustle is sold separately.”

5. Don’t fall in love with patents.

Even if you have a great product, you don’t necessarily have something you can patent. Don’t waste your money on patents unless you have both (1) a product that is better/faster/stronger than the competition and (2) the product has a feature/benefit that is new to you (not just in your market but across all markets). And don’t be a patent troll, that’s not what the patent laws are for.

4. Don’t fall in love with your brand.

Every startup loves their name. Many fail to vet the domain and end up on the receiving end of C&D letters from trademark owners. Do a solid trademark search, pick a solid name (one you can get both in the real world and in the online world), and move on. It’s way less expensive to change your name in month #1 than it is in month #12. And don’t be a trademark bully or a cybersquatter, that’s not what trademark laws are for.

3. One board at a time.

One of my more satisfying non-startup projects, which turns out to be a good analogy for startups, is the treehouse I built with my kids. (See “The Perfect Treehouse” link below.) I had little prior building experience and had to figure things out as I went. The result was 13 feet off the ground, 2 stories high, and full of good memories. When friends saw the epic treehouse, they asked how I built it. The answer is simple: “One board at a time.” The same is true for startups. Be patient, know your goals (think “begin with the end in mind” to borrow from the excellent “7 Habits of Highly Effective People” book), and take it one board at a time.

2. Just be yourself and you’ll be fine.

This is some of the best advice one of my mentors ever gave me. I realized that I didn’t have to limit my blogging to patent and trademark law (which, in general, are very boring topics), and suddenly had the leading blog on technology, law, baseball, and rock ‘n’ roll! I realized that if I always told the truth, even if it was bad news, then I would never have to worry about an alibi. Today, one of the things I enjoy hearing when I meet people for the first time is, “Wow, you sound in person exactly like you sound on your website!” To which I reply, “Yes, that’s because none of that is fake!”

1. Get plants.

There will be times when you have done everything you can and you still have no customers. And you will not want to go to the office you have rented. The key to success, as my mentor told me, is not necessarily being in the right place at the right time. The key to success is being. There will be days the only thing you have to do at the office is water the plants.

Related Posts


Erik J. Heels is a serial entrepreneur and the founder of Boston-based patent and trademark law firm Clocktower Law. As an entrepreneur, his successful exits include the Heels.com shoe store (sold to Erik’s co-founder in 2008), Verio (acquired by NTT for $6 billion in 2000), and his book “The Legal List” (publishing rights sold to Lawyers Cooperative Publishing in 1995). As a lawyer, his clients’ successful exits include KAYAK (kayak.com, acquired by Priceline for $2.1 billion in 2013), CloudSwitch (cloudswitch.com, acquired by Verizon in 2011), and Right Media (rightmedia.com, acquired by Yahoo! for $850 million in 2007).

Erik J. Heels

Featured

The Who, What, Where, When, Why, And How Of Patents

Patent law in plain English. But not in that order.

Venice Canal

Why File Patents?

Patent laws exist. Just like tax laws exist. Smart companies take advantage of patent laws. Just like smart individuals take advantage of tax laws by itemizing their deductions on their tax returns rather than filing the short form 1040EZ and paying more taxes than they have to.

That said, patent laws do not have to exist in an ethical vacuum.

All modern patent laws derive from the epically awesome 1474 Venetian Patent Statute, which states, in part:

WE HAVE among us men of great genius, apt to invent and discover ingenious devices; and in view of the grandeur and virtue of our City, more such men come to us from divers parts. Now if provision were made for the works and devices discovered by such persons, so that others who may see them could not build them and take the inventor’s honor away, more men would then apply their genius, would discover, and would build devices of great utility and benefit to our Commonwealth.

The goals of the original patent statute of Venice were noble and worthy: to entice men (and women) of great genius to come to Venice to enrich the lives of its citizens. Fast forward to 1789, when the US Constitution was written and the so-called “patent clause” (Article 1, Section 8, Clause 8) was enacted without controversy and WITHOUT DISCUSSION:

The Congress shall have Power To … promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.

Patent laws (such as these) based on the right ideas and ideals should, rightly, be noncontroversial. Where we get into trouble, as a society, is when the letter of the law departs from the spirit of the law. Such is the case with modern day patent trolls, who would have done nothing to enrich Venice and should have no place in 21st century US patent law.

So it is easy, I argue, for a patent lawyer to be ethical and idealistic: simply represent those clients who follow the spirit of the law. Some doubt that it is possible to identify such clients. To those doubters I say: (1) ask yourself why you went to law school in the first place and (2) ask your mother for her opinion.

With that historical preamble, I acknowledge that there are many valid reasons for getting a patent, including:

  • employee motivation/retention
  • defense (and quid-pro-quo licensing)
  • impressing clients (with shiny “patent pending” technology)
  • impressing inventors (actual and potential)
  • impressing your board of directors
  • scaring off competitors

Habit #2 of the “The 7 Habits of Highly Effective People” (book by Stephen R. Covey) is “begin with the end in mind.” So before you dive into the patent waters, know what your business goals are.

Where To File Patents

A US patent gives the patent owner the right to exclude others from making, using, and selling the patented thing in the US. Other countries confer similar rights on patent owners. In general, you should patent your product where your customers are.

If you are a US-only entity, then consider a US-only patent strategy. An advantage of pursuing a US-only patent strategy is that you can file a nonpublication request (with the initial US patent filing) and avoid having the patent application published 18 months after filing, which is the default. This way, if the patent application does not mature into an issued patent, then you can abandon the patent application and keep the patent application a trade secret. In other words, the secret sauce will only be revealed if/when a patent issues.

For most US startups, filing patents outside of the US is a waste of money. It generally costs four times as much to get patent protection in all of Europe as it does in the US. That said, there are two times when filing non-US (i.e. “foreign”) patent applications makes sense:

  1. First, if you have significant non-US business. What’s significant? I think 20%.
  2. Second, if you have a likely acquirer (or investor) located outside of the US.

As an aside, I don’t like the term “foreign” as it depends on one’s perspective.

Who Is The Inventor? Who Files The Patent?

First, who is the inventor? Steve Jobs may not have engineered the innards of Apple’s original iPod, but the product whose patent (correctly) bears his name was, by all accounts, his idea. As do many other of Steve Job’s inventions. Because that’s who the inventor is: the one who CAME UP WITH (i.e. conceived) the idea. NOT the one who built it (i.e. reduced the idea to practice). That said, products have many features, and if a particular feature was your idea, then you are the inventor of the embodiment of the product that includes that feature. Inventorship, therefore, is determined on a claim-by-claim basis and must be carefully reviewed for accuracy before a patent issues.

Second, who is listed first? The first-named inventor is the one whose name goes on the patent. The others get to be in the “et al.” category, which is somewhat less rewarding. So you should list the names of the inventors carefully on the patent application. (Perhaps this should be the first issue.)

Finally, although inventors are individuals, most law firms represent companies, and most companies require their employee/inventors to assign their patent rights to the company as a consideration of employment.

What Can Be Patented? What Should Be Patented?

A related question is “whether” to file a patent application. So I’ll address that question first. If you have a product that cannot be reverse engineered by virtue of its having been launched (where “launch” is defined as sold, offered for sale, publicly used, or published), then you should consider keeping your product a trade secret rather than pursuing patents. Trade secrets last as long as they remain secret. Patents last only 20 years from when you file them.

But if you do have a product/service that can be reverse engineered, then patents may be a good fit.

The legal requirements for getting a patent focus on legalese and are numerous and confusing. (In short, your product must be new, useful, nonobvious, and sufficiently disclosed.)

The plain English requirements for getting a patent, on the other hand, are two and product-based:

  1. If you have a “product” (which I’ll define more in a moment), that you believe to be better/faster/stronger than the competition, using features/benefits that YOU define (think marketing/sales sell sheet), then you have satisfied the first requirement (which is, essentially, the novelty requirement of patent law). Most startups can easily do this. It’s why you quit your day job and joined a startup.
  2. If your product has one feature/benefit that is unique to you (think “secret sauce”), then you have satisfied the second requirement (which is, essentially, the nonobviousness requirement in patent law). Not all startups can do this. Just because you have a winning product in the marketplace doesn’t mean you can win at the Patent Office. This issue occupies 95% of the time of patent practitioners (i.e. patent attorneys and patent agents). Recent US Supreme Court case law has made it extremely easy for the USPTO to reject patent applications as being “obvious” (in law) even though they are not “obvious” (in fact).

To keep things simple, I define “product” to include both “product” and “service.” And your “product” is anything you do sell, anything you could sell, anything you do license, anything you could license, anything you use internally, and any improvement to any product (think point release for software); whether or not you charge money for the product. Google Search is free for users, it is a product. The Twitter API is a product. Version 2.0 of your software is a product. So is version 2.1 And so on.

So if your startup is struggling to craft its patent strategy, know this: your product strategy IS your patent strategy. Before (and more on “when” below) you are getting ready to launch any product, you should consider filing a patent. Put a box around it, think how you’d position it in the marketplace, then you’re ready to patent it. Believe it or not, marketing/sales materials are as helpful (if not more helpful) than technical documents for writing patents. So the two most important people on your patent team are you CTO and CMO, not necessarily in that order.

When To File Patents

The ideal time to file a patent application is the day you can describe how to make and use your invention, and the ideal time to start the patent application process is two months before the day you can describe how to make and use your invention. A practical way to think about timing is to start the patent process two months before your scheduled product launch.

In 2013, under the guise of “patent reform,” US patent law changed from a first-to-invent system (i.e. the best patent system in the world) to a first-inventor-to-file system (i.e. like the European patent system). Under the old system, US patent applicants had a one year “grace period” between launch and when they could file for US patent applications. Under the new system, this grace period has been gutted, and, due to sloppy drafting, ambiguities in the new law have caused pragmatic patent practitioners to conclude that the US is the functional equivalent of an “absolute novelty” state (like Europe). In other words, you should treat the old grace period as if it no longer exists.

Under the old law, if you launched a product, then you could not get a patent in Europe, but you could, within one year of launch, still file in the US.

Under the new law, the only safe way to protect both US and no-US patent rights is to file patents BEFORE launching the product.

In addition, if you have filed a US provisional patent application, and you want to keep the benefit of the provisional’s filing date, then you have to file US (and non-US) patent applications within one year of the provisional’s filing date. (But most non-US patents are a waste of money, as discussed above.)

How To File Patents

You should budget one month for a patent search and a second month for writing and filing the patent application.

Why do a patent search? Because the whole trick to writing patents is navigating around the minefield of prior art. As the patent applicant, YOU get to define the product, YOU get to choose which features/benefits to emphasize. So you should do a patent search for the same reason the bear went over the mountain: to see what you can see. You will not be able to see everything, since a patent search cannot find everything (such as provisional patent applications). But it’s wiser to do a patent search than it is to try to navigate a minefield of prior art blindfolded.

Large companies (and the patent bar review firms that cater to their lawyers) will tell you not to do a patent search because (1) anything you discover needs to be disclosed to the USPTO and (2) if you find a patent and a later found to have infringed that patent, then you may be on the hook for triple damages.

These things are both true. But if you do the math (e.g. an expected value calculation or two), then you’ll discover that they are largely irrelevant for startups.

For small startups, the economics are quite different. First, you are hanging your hat on one or two core pieces of intellectual property, so it behooves you to figure out what the patent landscape looks likes. Second, you are not (yet) deep-pocketed, so you are not (yet) a target for patent litigation.

Do a patent search. Don’t skimp on it. It will inform you about whether, and, if so, how to file a patent application. Here are some possible recommendations for how to proceed after a patent search:

  1. Proceed with neither the product nor the patent, because someone else has the patent and the product.
  2. Proceed with the product but not the patent, because the technology is covered by an expired patent.
  3. Proceed slowly with the patent, because the technology area is crowded. It will take years and tens of thousands of dollars to get a patent. In this case, starting with a provisional patent application might make sense, to give you one extra year of “patent pending” status.
  4. Proceed quickly with the patent, because this is breakthrough technology. This is rare but exciting.

If you decide to proceed with a provisional patent application, then don’t skimp on that either. It is the foundation upon which your future IP house will be built. Filing a napkin provisional is like building your house on sand. Garbage in, garbage out (to mix my metaphors).

After completing the patent search phase, Clocktower (my firm) recommends, in about 40% of the cases, not to proceed with a patent application. We feel it is better to spend a small amount of money on a patent search rather than skip a search and waste much more money on a patent application that never should have been filed in the first place.

There are good and bad patent lawyers at big and small law firms. Clocktower likes to think that ours are good patent lawyers at a small law firm. The Clocktower method is simple: you teach us enough about the technology to write the patent, we teach you enough about the law to make the right business decision at the right time. At Clocktower, we give you the advice that we’d want to hear if it were our company.

That said, we’re not the right patent law firm for everyone. But we’re a good choice for many.

But not for patent trolls.


Erik J. Heels is a trademark and patent lawyer, Boston Red Sox fan, MIT engineer, and musician. He blogs about technology, law, baseball, and rock ‘n’ roll at ErikJHeels.com This article was conceived on 2013-12-18 and reduced to practice on 2014-03-12 to coincide with a presentation by Erik at the Koa Labs Start-Up Club in Harvard Square, Cambridge, MA.

17 Related Posts

  1. Beware Of Patent Reform (2013-03-06)
    Goodbye first-to-invent, hello first-inventor-to-file.
  2. 17 Is The Most Random Number (2013-01-17)
    The Most Random Number Is 17.
  3. Top 10 Things BigLaw Patent Lawyers Don’t Want You To Know (2012-09-26)
    And won’t tell you. Srsly.
  4. Patent Trolls (2012-01-31)
    Patent Trolls Are Evil
  5. PCT Patents (2012-01-31)
    International Patents
  6. Software Patents (2012-01-31)
    US Software Patents
  7. Business Method Patents (2012-01-31)
    Patenting Business Methods
  8. Design Patents (2012-01-31)
    Design Patent Applications
  9. International Patents (2012-01-31)
    Foreign Patents
  10. Trade Secret Protection (2012-01-31)
    Protect Ideas With Trade Secrets
  11. Provisional Patents (2012-01-31)
    Provisional Patent Applications
  12. Clocktower’s Winning Clients http://goo.gl/Y0IkP (2011-05-24)
    $2 Billion In Angel/VC Funding + 10 Acquisitions By Public Companies.
  13. Men Of Great Genius: Venetian Senate, Patent Act of 1474 (2011-04-11)
    All modern patent statutes are derived from the Venetian Patent Act of 1474.
  14. Patent Law 101 (2011-01-26)
    An introduction to patent law in plain English.
  15. A Mere Mortal’s Guide To Patents Post-Bilski (Or Why §101 Is A Red Herring) (2010-07-09)
    It Don’t Mean A Thing If It Ain’t Got That Swing
  16. Drawing That Explains Patent Costs (2007-08-17)
    How to control the cost of filing a patent.
  17. Patents vs. Trade Secrets (2002-02-05)
    The advantages and disadvantages of protecting business ideas with patents and trade secrets.

Featured

The Perfect Treehouse (Part 2)

Build one with your kids.

In the summer of 2003 and 2004, the perfect treehouse took shape in a four-stem maple in the back yard of a house in Acton, MA.

The Perfect Treehouse (Part 1)

The treehouse was built by @ErikJHeels and his kids. This is a video tour of the treehouse.

Part 1 – Red House, Red Cat House, Red Treehouse

Part 2 – Apple Tree Ladder, Foundation

Part 3 – Opening The Entrance Hatch

Part 4 – Opening The Back Hatch, First Counterweighted Hatch

Part 5 – Second Counterweighted Hatch, N-Hatches, Double-D Hatches, Emergency Escape Hatch

Part 6 – Trunks, Branches, Holes, Roof, Loft

Part 7 – Sleeping Arrangements For Five, Second Floor Carpeted Loft

Part 8 – View From The Treehouse, My Brother Mark

Part 9 – Chicken-Head Hatch, Safe Way For Kids To Descend

Part 10 – Alternate Way For Adults To Descend

Featured

Yahoo! Registers First Favicon Trademark

Clock Tower Law Group filed historic favicon.ico trademark.

You know that little icon that appears next to the URL in your browser? The same little icon that appears in your bookmarks window, on browser tabs, and in web feeds? That little icon, the favicon, can now be registered as a trademark with the USPTO. Yahoo! registered (what I believe to be) the first favicon trademark on 01/15/08.

I have always believed that favicon (short for “FAVorite ICON”) files are trademarks when they are distinct and act as source identifiers. But I could find no evidence of anyone ever trying to register a favicon.ico file as a trademark. If favicon.ico files were not important, then Google, Apple, Linux, Microsoft, Right Media, Yahoo!, and others would not spend so much time on them. Right Media decided to test the trademark waters with its favicon trademark application on 05/02/07.

At first glance, it is not immediately apparent that the trademarked favicon is, in fact, a favicon. You have to look at the specimens and the specimen description from the file wrapper (available via the USPTO’s TDR (Trademark Document Retrieval) database):

SPECIMEN DESCRIPTION: one page from applicant’s website showing the trademark as a favorite icon file, also known as a favicon.ico or favicon file; and another web page from a web-based feed reader showing the mark from and indicating the source of applicant’s weblog feed

And here are the specimens marked up to show the favicons (click to enlarge):

2007-04-26-favicon-specimen-01-1204x751.png

2007-04-26-favicon-specimen-02-1204x751.png

Now that favicon.ico files can be registered as trademarks, everybody might want one!

In the spirit of full disclosure, Right Media (acquired by Yahoo!) is/was a client of Clock Tower Law Group and is mentioned in this article.

Featured

Nine Principles Of Baseball And Life

Philosophy of Baseball: How to Play the Game of Life.

After my oldest son’s baseball game last night, I asked him, “What is the one thing that you can control in baseball?” He replied, “Your actions.” That’s the correct answer. It applies not only to baseball but to life. As I told my son:

“You can’t and won’t always be the fastest, biggest, or smartest in everything that you do. But you can give your best effort. You can choose how to act, and how to react. Responsibility is the ability to choose your own response (response + ability). I don’t care if the team loses. I don’t care if you make an error on every defensive play and strike out every time at the plate. I do care that you play the game correctly. Because in this league, you are learning not just about baseball but about life. You represent yourself, your team, and your town when you play. To paraphrase Albert Einstein, success in life is 10% inspiration and 90% perspiration.”

I then did what any lover of baseball and the law would do. I contacted the author of an inspirational article about baseball and life and asked for permission to reprint it on my blog. The author, Raymond Angelo Belliotti, graciously granted my request. His 2001 article entitled “Nine Principles of Baseball and Life” is reprinted in its entirety below. In 2006, the article later morphed into a book called “Philosophy of Baseball: How to Play the Game of Life.”


Nine Principles of Baseball and Life

by Raymond Angelo Belliotti

Baseball is about parents taking their children to local fields and teaching them the sport. Baseball is about the bonding of parents and children in the context of 150 years of history and the excitement of the infinite possibilities of summer. Baseball is about preseason practices, with everyone playing a variety of positions, no one keeping score, everyone energized, yelling, and engaged. Baseball is passing down an American legacy, reinforcing family love, teaching values and a way of life, sharing joy and triumph, sorrow and defeat. Baseball can illustrate and enhance the meaning in our lives. Baseball is only a distant cousin to organized games, all star tournaments, or names appearing in the local sports pages.

My Sicilian parents taught me values about life that are applicable to playing baseball. My father made it clear: if I acted inappropriately on a baseball field, no umpire, no coach, no league official would have to intervene. He would run onto the field himself and physically drag me off. He was not in attendance to be embarrassed by a son who had not learned proper values. The most important rule: approach any task with great enthusiasm, a positive attitude, and with appreciation for the opportunity to participate. My 9 principles of baseball are more fundamentally 9 principles of living a rewarding life.

1. NO EXCUSES.

Do not blame teammates, umpires, coaches, fans, or the position of the moon for your performance. Take responsibility for what happens on the field. Stand up, make no excuses, refuse the excuses that others might offer you. Excuses get in the way of learning because mistakes are denied. Be accountable. Remember you are not expected to be a perfect performer. No one is. Baseball is not an easy game to play.

2. PLAY WITH HONOR.

Always hustle, run out every ground ball and pop up, encourage your teammates, especially after an error, bad pitch, or a strike out, carry yourself with pride and dignity. Do not in frustration throw equipment. Do not ridicule another team or an opposing player’s name, physical appearance, skill. Do not taunt. Do not distract an opposing player with low-level antics. Be positive with teammates. Never ridicule or criticize your teammates. They need your encouragement the most immediately after they have made a mistake. Show your teammates, your opponents, the entire world the values you hold dear by how you play.

3. BE RELENTLESS.

Never Yield. Never Yield. Regardless of what the scoreboard says, you are never defeated unless you give up, unless you go belly up. No opponent can make you do this. Giving up is something you do. Regardless of what the scoreboard says, no opponent can extinguish the flame in your heart or crush the intensity of your will without your consent. Never surrender.

4. SLAY YOUR OWN DEMONS, THEN SLAY DRAGONS.

Ignore those things outside your control: the judgments of umpires, the conduct and ability of other teams, the weather, your amount of playing time, the final score (this is a tough one). Do not show frustration or disappointment. Do not allow your opponents to gain joy from your inability to cope with self-pity. Do not throw equipment or whine in anger or slump your shoulders. Such behavior impresses no one. Maintain your poise. Learn, prepare, and focus on the next event. We cannot change the past. Instead, we should focus on the next action with determination, joy, and resolve.

5. TAKE RESPONSIBILITY FOR THOSE THINGS UNDER YOUR CONTROL.

Your effort, your attitude, your commitment, and your approach to the game are under your control. Be enthusiastic, play with great effort, conduct yourself appropriately, meet this opportunity with great joy. Listen to your coaches. Be alert, play smartly, know the signs. You are always accountable. How you react to situations and circumstances reveals the person you are and the person you might become.

6. PLAY THE GAME ONE PITCH AT A TIME.

Focus on the current pitch. If you are a pitcher, what are you throwing now and where? If you are a fielder, what are you going to do if the ball is hit to you? If you are a base-runner, what are you going to do on a fly ball, line drive, ground ball, to the right side, to the left side? If you are a batter, what are you trying to accomplish on this pitch? If you are on the bench, how are you helping your team be successful?

7. FOCUS ON BEHAVIOR, NOT OUTCOMES.

The results of your performance are not fully under your control. The other team may be very good, or very bad. The bounces may go your way, or not. But your behavior and approach are under your control. At the end of the game, you, perhaps only, know whether you gave 100%, whether you did all you could to help your team. Those players who did are winners, those players who did not are losers, regardless of what the scoreboard says. Winners take care of the things within their control, enjoy their participation, and are justifiable proud of their effort. Losers make excuses, lose their poise readily, wallow in self-pity, and surrender at the slightest sign of adversity.

8. THE BEST PLAYERS ARE THE BEST LEARNERS.

Players who are coachable are always trying to learn more about being successful ballplayers and people. They listen and apply what their coaches and teachers suggest. Are you coachable? If you are, you are a winner. If you are not, you are a loser, regardless of what the scoreboard says.

9. BE A JOYOUS WARRIOR!

Be enthusiastic, positive, give 100%, understand that relentless effort in the pursuit of excellence is its own reward. The joyous warrior exemplifies the slogan “No Retreat & No Surrender.” Win with humility, lose with dignity.

Copyright Raymond Angelo Belliotti 2001. All rights reserved. Reprinted by Erik J. Heels in 2007 with the permission of the author. Raymond Angelo Belliotti is the Distinguished Teaching Professor in the Department of Philosophy at the State University of New York/Fredonia. He can be reached at http://www.fredonia.edu/.

Featured

Rolling Stone Five-Star Rated (Mostly Rock) Albums

All of the five-star rated albums (as reviewed by a certain music magazine that gathers no moss).

2005-10-17 – Separated main page into decades pages.
2005-07-04 – Initially published.

Since 1967, a certain music magazine that gathers no moss has been reviewing (mostly rock) albums. As of 07/04/05 (the date this page was originally published), there were 8528 CD reviews in their database, and just under 2% of them are rated “five stars” (the magazine’s highest rating). But if you wanted to find all of the five-star rated CDs, you’d have to manually scroll through 342 pages of reviews. If you wanted to buy all of the five-star CDs, it would take you even longer. This is just one example of how the music industry is broken.

The Internet has been mainstream now for over a decade, but it is still extremely difficult to find, sort, preview, and buy music. If you wanted to find all of the songs that were hits when you were in college, preview them, and buy them, where would you go? If you wanted to find the top jazz albums of the 1960s, could you? If you wanted to buy MP3s and CDs simultaneously, could you find a vendor to sell them to you?

The following list includes all of the five-star rated albums (as reviewed by a certain music magazine that gathers no moss). I have attempted to sort the list by the date the music was originally recorded, but, again, the music industry makes this data very difficult to find. Note the dearth of five-star rated CDs in the 1990s. Perhaps music quality has something to do with CD sales over the last few years.

17 Seconds #27

Year of Disruption is coming.

Business meeting. We’ve got the disruptive part down, now we just need to innovate.

On Tuesday 2016-09-06 (which is in exactly 17 days, plus or minus 3 days), GiantPeople (http://www.giantpeople.com), the publisher of 17 Seconds (http://www.erikjheels.com/category/law/17-seconds), is launching the “Year of Disruption” project (http://www.yearofdisruption.com).

The “Year of Disruption” project is designed to start a conversation about IP law for startups.

How can patents and trademarks make startups better/faster/stronger?

And how can providers deliver better/faster/stronger services?

Stealing a page from Jack Welch’s playbook, we must change before we have to.

So if you are an IP lawyer, a startup who cares about patents and trademarks, or a provider of services to startups and/or lawyers, and you would like to contribute to this project (by, for example, contributing one article to the site over the next 9 months), then let us know.

Why start in the fall? Because that’s the start of the school year. And we’re going back to school.

Thanks in advance.


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